Stories from Franchisees & Founders
In this episode, we’re with Tom Hodgson, the Founder/CEO of Color World Housepainting, Inc. and Color World Franchise. The franchise currently has 37 units, and more that are set to open soon.
Tom saw the opportunities that came along and used it to grow his business. He also valued the importance of learning from successful people and those that are knowledgeable in certain aspects of the business and made franchising the way to expand his business.
Let’s join Erik Van Horn and Tom Hodgson and learn from Tom’s business journey and how he brought it to its level of success today.
What we talk about:
Tom Hodgson’s background, how Tom started
Seeing the opportunities for business
Having the main service with some extra services that go great together
Franchising as the way to expand the business
How the corporate structure looks like
The mindset that franchising would make it easier to sell
What sales looked like before the Franchise FastLane
Figuring how to get the help you needed and doing it
Telling your business’ story
Working with a consultant
Identifying the inefficiencies
Things that are done to help scale franchisees
Tom’s advice for new franchisors or potential franchisors
Having multiple locations and different markets
What we mention: