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68: What It Takes To Be A Leader Within A Franchise System, with Bobby Williams

Stories from Franchisees & Founders

In this episode, we have with us Bobby Williams, a franchisee of Christian Brothers Automotive. Bobby is a serial entrepreneur with a corporate background, previously working at a Fortune 500 company. He now owns two Christian Brothers Automotive locations in Texas. Beyond that, Bobby is also involved in helping other franchisees in Christian Brothers grow and be successful within the system.

Bobby walks us through his franchising journey step-by-step, beginning with his transition from corporate America to the franchising world, the process of finding the right franchise for him and his family, taking a risk on turnaround opportunities, to ultimately becoming a franchisee that others in the system look up to. Bobby also shares how and why he values the franchise system he’s a part of and ways he is giving back by providing training to other location owners.

Tune in to this week’s episode and hear more about Bobby’s franchise story and the benefits of giving back!

What we talk about:

Bobby’s background and experience in Corporate America
Defining the business’s value
Drivers why Bobby got into the business
The process of getting into Christian Brothers Automotive
Building a franchise takes a long time
The transition to a different industry
Challenges in building the next location
The importance of having a peer support group
Giving back through training other franchisees
“Jump in with both feet”
The benefits of giving back
Good points of being a franchisor
Interesting customer experiences

What we mention:

Christian Brothers Automotive
erik@frachisesecrets.com